In the last few years, there has been a flood of famous luxury brands making an entry in the Indian market and Paolo Marai, president and CEO, Vertime — luxury division of Timex group attributes this to the growing awareness and increasing demand for luxury products in India. “Indians understand luxury and even kids now are aware of the brands that are popular worldwide. People here are well versed with the international fashion trends and brands and therefore it is definitely a profitable deal to make an entry in India,” says Marai and adds, “We would have launched the collection earlier, but the financial crisis delayed our plans. We knew that demand for luxury will only grow in the country and therefore the delay didn’t bother us much.”
It was just recently that Timex also launched a luxury watch collection designed by designer Tarun Tahiliani and within few months they have come up with Versace. “We already have Nautica, Marc Ecko, Tarun Tahiliani and Salvatore Ferragamo in our luxury watch section. We recognise the need for more luxury brands in India. With growing awareness and development luxury is no more restricted to just the elite class. Every single person who cares for style and knows even a little about fashion thinks of buying international luxury brands, the reason is now they are easily available in the country and they have a wide choice to make a pick from,” informs VD Wadhwa CEO Timex group India.
Tarun Tahiliani agreed luxury watches now are a big market in India. “Watches are kept in the same line as jewellery these days. Indian women have learnt the art of mix and match and they look out to substitute the bracelets or kangans with stylish and studded watches. People want their accessories to be exclusive and unique and therefore they are always keen on getting the best brands. Shelling out few extra bucks for the best is not a bad deal,” says the designer.
The Versace watch collection will be on sale at selected stores in India and is priced between Rs 50,000 to Rs 8 lakh.
In high spirits
This isn’t any rags to riches story but a story from the riches to the super rich. It is about Jatin Virmani, the man behind Kimaya wines.
Kimaya, one of India’s leading designer luxury clothing brand has added another feather to their ever expanding network. Now we will have wines from the luxury brand and all thanks to Virmani for that.
A simple guy from a family of liquor distribution business in Haryana was a wedding planner earlier. “I always had a creative mind. I want to go global with this latest venture of foreign made but Indian origin wines,” says Virmani whose company Global Wines and Spirits will be the first one to collaborate with a leading luxury brand, Kimaya.
Virmani adds, “There is no wine in India which is linked to fashion. I did my study and met Pradeep Hirani of Kimaya a couple of times and after refusing over and over again I was finally able to convince him for the venture.”
But what’s with the Indian wine manufactured in Australia, why couldn’t the production have been in India? “Wine is all about soil, quality of grapes and weather. Weather in India is different as compared to that of Southern California or Italy or Australia,” informs Virmani.
All a matter of few months and the wine will be available in Haryana. “Now the sampling and the bottling is to be done,” says Virmani.
Initially the product will be launched in Haryana and later in Delhi and Mumbai. But won’t an Indian consumer be skeptical of buying a new brand of wine ? “Our wines are available at a affordable price ranged between Rs 1200 to Rs 1400. Apart from the fine quality, wine has an Indian name attached to it,” shares Virmani.
Designs for the biker chic
Oh! how one wished they could have the same dress as the Harry Potter star Emma Watson or that of Blake Lively in all their trench coats looking chic yet sexy. The wait is finally over!
With the launch of the iconic British luxury brand, Burberry’s first ever premier store in The Oberoi Hotel, one can easily pick up the fresh arrivals right from the ramp overseas. The store opening witnessed an extreme niche spring/summer, called the Prorsum collection which has incorporated a lot of vibrant and youthful colours this time.
Keeping the youth in mind, the collection involves leather trimmed heritage trench coats, biker trench coats, dome studded sleeve trench coats and a wide variety of biker jackets for the youth.
Christopher Bailey, chief creative officer of Burberry remarks, “The collection is Biker Chic and therefore we have peplum and cropped biker jackets, sleeveless biker jacket, multi-studded biker jacket, layered leather strip jacket, tiered ruched nappa top, silk knit mesh V-neck, duchess satin T-shirt dress, tiered ruche dress, backless layered silk strip dress, articulated biker leggings andstretch silk knit pate. We also have biker inspired buckle pump, pumps with industrial zipper among many other things.”
Bailey has infused some great hues of bright colours too. Bailey says, “We bring forth neutral tones of peachy, citrus, spearmint and lime edged up by the leather jackets. The metal studded jackets are the stars of the collection.”
The collection also boasts of some new fabrics this time. “One can find coats in studded pure leather, ruffled leather coats, lace trench coats and soft patent leather in our collection,” Bailey adds. The price ranges from Rs 6, 800 to Rs 4, 60,000.
“The brand is also planning to launch three more stores in India,” informs Bailey.
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